Identify how effective your social media presence is and uncover areas where you can improve to boost your results.
A social media audit can help evaluate your existing social media presence and how effectively your efforts are contributing to your business goals. It provides the foundation and clarity needed to allow you to proactively plan and focus on activities that will deliver greater impact for your business.
My social media audit service is a thorough analysis of your social media channels, audience, content, branding and competition. Drawing on my 16 years of industry experience, I identify what’s working well or not and uncover gaps and opportunities.
You will gain jargon-free, actionable recommendations and clear steps that will enable you to make informed decisions for your social media improvement straightaway.
Effectiveness of your platforms and use of available features for maximising impact.
Strength and consistency across platforms of your tone of voice, brand personality, values, colours, logo and images.
Analysis of your current audience vs ideal audience. How do they reach your account? What actions do they take?
Posts, videos, reels, stories, and messaging alignment with audience needs, interests and content preferences.
Frequency and levels of engagement with your online community. Participation in relevant conversations happening on social platforms.
Effectiveness of hashtags selection on specific platforms.
Review of key competitors, their audience, and activities.
Identify relevant influencers who could be talking about your brand.
Review of your paid ads results against your organic content results.
Get setup on social media with fully optimised business profiles and everything you need to get started with your social media marketing.
If you are struggling with consistently finding ideas, attracting the right audience, or creating a meaningful content plan, let’s create an effective social media strategy which you can confidently execute.
